Our in-house research, marketing, sales, and operations teams collaborate to deliver the highest standards of service, and to ultimately maximize ROI. Through a four-point process custom tailored to best suit the needs of your project, we deliver maximum value to our clients through comprehensive pre-development planning, innovative marketing, and superior sales management.
Our extensive market experience allows us to work with the finest developers across the country to deliver a premier selection of residential developments.
Research is the foundation of Douglas Elliman Florida's sales and marketing process. Whether developing a unique sales strategy for a new development or creating a repositioning strategy for an existing project, our ability to intelligently dissect current market conditions is critical to a project's sales success. Ultimately, our market research is used to establish the correct unit mix, develop design recommendations, and formulate projections for maximum pricing and absorption.
In the current marketplace, creating the right brand for a new or existing development is essential to the project's success. We develop a comprehensive marketing plan and establish a strong brand presence for each property that will appeal to prospective buyers, while differentiating the property from competitive projects.
With sales expertise and an influential network of real estate professionals throughout South Florida and New York, our reach and sales expertise are unsurpassed.
Each Douglas Elliman Florida development is managed by an expert Sales Director and staffed by internally trained real estate associates, each hand-selected to suit the unique image and needs of the project. Our on-site team is provided with the most current, innovative sales tools to maximize efficiency and effectiveness on behalf of the client.
Recognizing that a key component to a project's success is the ability to effectively monitor and adjust sales and marketing strategies, Douglas Elliman Florida maintains a consistent reporting schedule, with weekly meetings to evaluate efforts and ensure that goals are on track. Our proprietary database is utilized in real time to track daily site traffic, sales activity and absorption, generating statistics and analysis for client review. In addition to continual reporting, the in-house operations team is intimately involved in setting up the on-site sales center, administrative training, and on-site staff support.